My business evolved out of a passion for loving fine jewellery but not having the means to afford it. This led me on a personal journey to find fashionable designer inspired pieces that were affordable. The more I researched, the more excited I had become. There were so many styles, choices and colour options that I could hardly contain my excitement!
Most friends in my social circle are of average means. They loved everything that I would wear. I saw an opportunity to fill a need which fueled my desire to search even more affordable gorgeous fashion jewellery.
I started selling my jewellery on Ebay and my sales were incredible. I would receive great feedback from my customers. They would often ask me if I could find a particular style and I ended up becoming a personal shopper to more then a few. Suffice it to say that I owe my customers a great big thank you since my vast collection of offerings is largely due to all of them!
As you will notice I carry a lot of unique, fashionable and quality pieces. I happen to love clever designs. My collections are in my opinion works of art. I am always looking for inspired pieces to enhance my already exciting collection. My search is never ending.
I believe whole heartedly that every woman deserves to look their best and feel beautiful. Having access to beautiful expensive looking jewelry at an affordable price makes that goal so much easier to attain.